Sales. The word that triggers some emotional reaction in all of us.
Whether you love the sales process or cringe at it, this episode will help you perfect it. Sam Jacobson is here to help us with the good, the bad, and the ugly of all things sales-related for wedding planners and other professionals.
Sam is showing you how to stand out from the crowd, get more inquiries, and ultimately make more sales so your wedding business can thrive.
Sam Jacobson helps wedding pros book better clients at higher prices using buyer psychology and behavioral economics.
Sam has spent 17+ years obsessing over how to get couples to pay more for event services. He’s learned about predictive behavior profiling, value building, communication theory, choice architecture, and persuasion tactics—you name it—and used it to make over $10,000,000 in sales directly to clients in the wedding industry.
2016 Sam started Ideaction Consulting to help wedding pros reach their goals. He and his wife, Katy Taylor Jacobson, offer business and sales coaching, website copywriting and design, a mastermind, and immersive strategy retreats for event companies like yours.
Topics We’re Covering in This Episode:
- The biggest challenge wedding professionals face when booking clients
- Why you should take baby steps along the sales process
- Creating more touchpoints with your clients
- The value of empathy and understanding
- Why you need to have patience throughout the sales process
- How to book more clients
- Simplifying your sales pages
- How to cut through the noise of your competition
- Letting go of things you can’t control
If you’re trying to increase your sales and can’t figure out where you’re running into issues, this episode is for you. Sam will discuss common mistakes, industry trends, and other details to consider in your sales process.
To find out more about my services, visit www.DesignYourWeddingBusiness.com/services. From there you can schedule a call to find out how I can help you create the path to success in your business. I’d love to work with you!
Resources Mentioned:
Follow @ideactionconsulting on Instagram
Listen to the Own Your Business Podcast
Get Half Off a Website Review with Sam
Where We Can Connect:
Follow & Review on Apple Podcasts
Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
Recent Episodes:
97: Update Your Wedding Business Website with Emily Foster
98: The Wedding Report with Shane McMurray
99: A Beginner’s Guide to SEO with Sara Dunn
100: Visibility: The Missing Piece of Your Marketing Strategy
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me ensure I provide the content you love to hear!
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