What is a content creator, and how do you use one in your business?
Is a content creator the same as an influencer? What about a photographer or videographer? Do I need all of them?
I set out to answer all these questions and more in this episode of Design Your Wedding Business with the help of Content Creator Sheena Kalso. Sheena is here to walk you through everything you need to know about working with a content creator to get the best return on your investment. This is for you if you’re looking for innovative ways to grow your audience and increase your sales.
Seattle-based Sheena Kalso has always enjoyed sharing her work and life on social media. Never taking herself too seriously, she has used it as a playground for humor, connection, and education. Now, she helps others get back to basics and rewires mindsets towards the apps that leave many feeling tired or burnt out. Whether she’s teaching someone how to combat creative blocks or documenting a big event for someone’s Insta story, the mission is the same: keep social media social.
Topics We’re Covering in This Episode:
- The difference between an influencer and a content creator
- When to work with a content creator
- A mind-blowing statistic that reveals the effectiveness of Instagram stories
- How content creators are changing the wedding and events industry
- How to get same-day professional-level social media content
- The key to getting powerful results from your social media accounts
- How Gen Z is destroying the sales funnel formula
- The most effective sales tool that you already have at your disposal
- An underutilized Instagram feature you should start using
- Important things to communicate to your content creator
Do you think you’ll try working with a content creator? I hope this episode gets you thinking outside the box about providing the best social media content to your clients and your business. After all, we could all use a little help with social media from time to time!
To find out more about my services, visit jentaylorconsulting.com/services. Then, you can schedule a call to discuss how I can help you create a path to success in your business. I’d love to work with you!
Resources Mentioned:
CEO Quiz
Did you know that eight fundamental areas in your business require you to wear different hats, making you an eight-sided CEO?
If you haven’t done so, take the quiz, answer a few questions, and determine which type your business needs most right now!
What type of CEO does your business need you to be?
Where We Can Connect:
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