Are you tired of throwing random marketing ideas at the wall to see what sticks? It might be time for a more strategic plan.
This episode is about how to create an effective marketing plan to save you from overwhelm and avoid shiny object syndrome, and our guest (and fellow wedding industry mentor), Heidi Thompson, is the perfect person to take us through it.
Heidi is sharing the five steps to creating a marketing plan. She’s covering everything from market research to measuring your results, and she’s teaching you how to make it all simple and easy to implement. If you want to save time and get better results from your marketing, don’t miss this episode.
Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business. She helps wedding professionals book more ideal clients and craft a business that gives them the income, life, and freedom they want. Her work has been featured in several wedding and business outlets and events including The Huffington Post, Wedding Business Magazine, Sprouting Photographer, WeddingMBA, Aisle Planner, Honeybook, and WeddingWire World. She is the creator and host of Book More Weddings Summit & Wedding Business CEO Summit. Over the past 10+ years, Heidi has helped thousands of wedding pros across 6 continents grow their businesses without working 60+ hour weeks.
Topics We’re Covering in This Episode:
- How to create your marketing plan
- Getting clear on your goal
- The importance of research
- How to know what to include in your messaging
- Making your plan easy to follow
- Why you need to measure your results
- Focusing on things that are already working for you
- Why your marketing plan will never look the same as another wedding professional’s
- How to reduce decision fatigue in your marketing plan
- Using your data to get better results
Are you willing to try something new in your marketing? What if trying something new meant you actually had to do less work? Your marketing should be making your job easier, not harder! This episode will set you on the right track.
Thanks for checking out the Design Your Wedding Business podcast! Follow the show to make sure you never miss an episode and while you’re there, it would mean so much to me if you would leave a rating and review! I read every single one and use them to help me make sure I am providing the content that you love to hear.
Resources Mentioned:
Start Your Free Trial of The Wedding Business Collective
Follow @evolveyourweddingbusiness on Instagram
Get Heidi’s Free Private Podcast Training
Where We Can Connect:
Recent Episodes:
Episode 61: Make a Cash Flow Plan to Improve Your Finances with Michelle Loretta
Episode 62: How to Make Selling Non-Sleazy with Annie P. Ruggles
Episode 63: Get Your Business Finances in Order with Stephanie Jones
Episode 64: Create Visibility and Get More Eyes on Your Wedding Business
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
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