Do wedding professionals need marketing funnels?
That’s the question Adrienna McDermott is helping us answer in this episode. She’s explaining what a marketing funnel actually is and how it compares to a sales funnel and is busting some of the misconceptions you might have heard about them. She’s also taking us step-by-step through what a marketing funnel looks like, so if you’ve ever had a question about funnels in the wedding industry, you’re in luck.
Your marketing needs to build the know, like, and trust factor with your audience so that you can start warming up your leads and converting them into paying clients. If a marketing funnel can help you achieve that then yes, it’s for you!
If your marketing is in need of a makeover, you’re in the right place.
Adrienna McDermott is the founder and CEO of Ava & the Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing. As a former bridal boutique owner, wedding planner, and florist with over a decade of experience in the industry, she knows exactly what wedding vendors struggle with when creating new and engaging content to grow their business. She is also the founder of The Creative VA Academy, a hub for creatives looking to hone their natural skills and establish a profitable creative virtual assistant business that earns them a full-time income doing what they love.
Topics We’re Covering in This Episode:
- Why marketing funnels are important
- The simple steps of a marketing funnel
- The difference between a marketing funnel and a sales funnel
- How to convert a lead to a client
- The marketing power of email
- Why you’re being ghosted
- What to include in your email nurture sequence
- How to measure the success of your funnel
I hope this episode answers your questions about funnels. I’d be curious to know if it changes your perspective on marketing funnels for wedding businesses, so let me know! I’m so glad I had the chance to sit down with Adrienna and I hope you enjoy this discussion.
Thanks for checking out the Design Your Wedding Business podcast! Follow the show to make sure you never miss an episode and while you’re there, it would mean so much to me if you would leave a rating and review! I read every single one and use them to help me make sure I am providing the content that you love to hear.
Resources Mentioned:
Get the Free Guide to Email Marketing Funnels
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Where We Can Connect:
Recent Episodes:
Episode 62: How to Make Selling Non-Sleazy with Annie P. Ruggles
Episode 63: Get Your Business Finances in Order with Stephanie Jones
Episode 64: Create Visibility and Get More Eyes on Your Wedding Business
Episode 65: Creating An Overwhelm-Squashing Marketing Plan with Heidi Thompson
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
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