Do you feel a little lost when it comes to Search Engine Optimization (SEO)?
It sounds complicated and technical, but the most important SEO principles are actually pretty simple and can do a lot for the visibility of your wedding business.
Let’s dive into the world of SEO with marketing expert Adrienna McDermott. You might remember her from our recent episode about marketing funnels, and she’s back to share more of the good stuff. You’ll learn what SEO is, what the most important SEO principles are, and how to use them to boost the visibility of your website.
Adrienna McDermott is the founder and CEO of Ava & the Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing. As a former bridal boutique owner, wedding planner, and florist with over a decade of experience in the industry, she knows exactly what wedding vendors struggle with when creating new and engaging content to grow their businesses. She is also the founder of The Creative VA Academy, a hub for creatives looking to hone their natural skills and establish a profitable creative virtual assistant business that earns them a full-time income doing what they love.
Topics We’re Covering in This Episode:
- Why SEO matters for your website
- What SEO is
- How many times someone needs to come in contact with your business before they will buy from you
- Simple ways to boost your SEO
- How to figure out your keywords
- Tools you can use to help with SEO
- A quick way to update your website and enhance SEO
- What to write blog posts about
- How long a blog post needs to be
- How to get on the first page of Google results
I’m sure you’ve heard about SEO and been told that it helps with your visibility, but how does it work and where do you start? Find out in this episode! If you enjoyed our last episode with Adrienna then you’ll love this one too.
Thanks for checking out the Design Your Wedding Business podcast! Follow the show to make sure you never miss an episode and while you’re there, it would mean so much to me if you would leave a rating and review! I read every single one and use them to help me make sure I am providing the content that you love to hear.
Resources Mentioned:
Get the Wedding Pros Guide to Blogging
Follow @avaandthebee on Instagram
Follow Ava & the Bee on Facebook
Follow @avaandthebee on Pinterest
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Where We Can Connect:
Recent Episodes:
Episode 66: Marketing Funnels for Wedding Professionals with Ava and the Bee
Episode 67: Why You Should Be on Pinterest with Julianne Smith
Episode 68:Tools to Track Your Wedding Business Visibility
Episode 69: Marketing Tech Tools Are You New Best Friend with Tayler Cusick Hollman
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
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