Follow-up. You know you need to do it, but it always ends up on the back burner.

In this episode of Design Your Wedding Business, I’m joined by fellow wedding industry mentor Kate Storey to talk about why follow-ups are so valuable and how to use them to get more bookings from your ideal wedding clients.

Believe it or not, a good follow-up strategy can double or even triple your business. Yes, triple. How? That’s a great question that Kate would love to answer for you. She’s sharing three tips to help you get more bookings from your follow-ups.

Kate Storey is a marketing and messaging expert for wedding professionals who want to book more of their perfect couples at a higher rate. As co-owner of Book More Brides alongside her husband, Nick, she helps wedding business owners around the world find the right words that speak clearly to their perfect clients, create a simple marketing strategy that shows their value, and get their ideal couples excited to book them.

Topics We’re Covering in This Episode:

  • Why you need a good follow-up system
  • How many times to follow up with a lead
  • Utilizing your email list
  • The power of automation with personalization
  • Why you shouldn’t start your follow-ups with “congratulations on your engagement”
  • How to resonate with your target audience

I know my marketing knowledge could use some brushing up, so I’m learning just as much as you in this episode. I’m excited to implement what I learn from Kate to get my follow-up strategy working for me at its best. Whatever you’re hoping to get out of this episode, I hope it has the answers you need!

Thanks for checking out the Design Your Wedding Business podcast! Follow the show to make sure you never miss an episode and while you’re there, it would mean so much to me if you would leave a rating and review! I read every single one and use them to ensure I’m providing the content that you love to hear.

Resources Mentioned:

Get the Price Shopper Guide and Email Templates

Visit Kate’s Website

Join the Book More Brides Facebook Community

Follow @bookmorebrides on Instagram

Where We Can Connect:

Follow the Podcast

Follow Along on Facebook

Follow Along on Instagram

Follow & Review on Apple Podcasts

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!

Recent Episodes:

85:  The 8 Dimensions of Self-Care with Stacy Fisher

86:  Human Design for Beginners with Melissa Froehlich

87:  Building Your House: The Foundation, Structure, and Design of Your Business

88:  Wedding Shows: Your Questions Answered with Kristen DeBadts

Follow & Review:

Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me ensure I provide the content you love to hear!