90: Breaking into the Luxury Market: Advice for Wedding Professionals with James x Schulze

How do you get into the luxury market?

If your goal is to work with high-end clients, you might be wondering where to start. I have the perfect guest for you in this episode of the Design Your Wedding Business podcast. James Christianson from James x Schulze is sharing his expert advice for breaking into the luxury market as a wedding professional.

There’s more to this than just marketing; we’re talking about mindset, sales, buying psychology, and (of course) systems and processes. In this episode, James explains how all these pieces work together to get you where you want to be: in front of luxury clients.

James started his career as an educator and entrepreneur. With 20+ years of experience as a photographer, combined with his business and education experience, James brings a distinctive and clear voice to James x Schulze.

Combining editorial, documentary, and fine art styles, James x Schulze has become a world-renowned photography brand. They work with photographers who want to take their businesses to the next level. The methods they’re sharing have turned their photography business into a million-dollar business annually.

Topics We’re Covering in This Episode:

• Why you need to stop assuming that money is a problem for your clients
• Believing in the value of your offer
• Marketing for a luxury audience
• How to get comfortable talking about your prices
• The buying psychology of the luxury market
• Why you need systems in your business
• The value of curiosity

Are you ready to break into the luxury wedding market? Use this episode to start thinking about your strategy and what you might need to change to take your wedding business to the next level. Don’t miss this opportunity to peek behind the curtain at the methods of a successful wedding professional operating in the luxury market.

Thanks for checking out the Design Your Wedding Business podcast! Follow the show to make sure you never miss an episode and while you’re there, it would mean so much to me if you would leave a rating and review! I read every single one and use them to ensure I’m providing the content that you love to hear.

Resources Mentioned:

Sign Up for the Sage Business of Luxury Weddings Course

Join The Business of Luxury Weddings Facebook Group

Follow @jamesandschulze on Instagram

Where We Can Connect:

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