Are you trying to do your own market research in the wedding industry?
We all know that we need to be doing our research and looking at data, but it’s hard to know where to start or what to look for. In this episode on the Design Your Wedding Business podcast, Shane McMurray shares everything you need to start researching your market and what’s going on within it.
This episode will teach you where to find the data you need, how to understand it, and how to use it in your business.
Shane McMurray’s goal is to help you generate more profit, build a better marketing message, make superior pricing decisions, close more sales, generate more qualified leads, identify your core customer, get funding, and find the best opportunities by providing a realistic, unbiased understanding of the wedding market through independent research.
Topics We’re Covering in This Episode:
- Marriage data and statistics in the U.S.
- Market data you need to know
- An easy way to find the data you need
- Identifying opportunities in your market
- How to figure out if a location has a good market for your service
- How to use market data in your wedding business
- Avoiding overwhelm when you’re looking at data
- Predictions for the future of the wedding industry
Think of this episode as your guide to market research made easy. Shane has done the hard work for you so that you can find all the information you need in one place. Go to wedding.report to check out his resources and start using more data in your business planning.
Find out more about my services at www.DesignYourWeddingBusiness.com/services. From there you can schedule a call to find out how I can help you create the path to success in your business. I’d love to work with you!
Resources Mentioned:
Visit the Wedding Report Website
Connect with Shane on LinkedIn
Subscribe to the Wedding Report YouTube Channel
Access the Free Wedding Market Report
Where We Can Connect:
Follow & Review on Apple Podcasts
Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
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94: How to Work with a Florist with Judi Tschudia
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96: How to Work with Rentals with Robin Denny
97: Update Your Wedding Business Website with Emily Foster
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me ensure I provide the content you love to hear!

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