Are you using PR to grow your business?
Join me for a chat with wedding PR guru Meghan Ely to talk about all things wedding business PR.
We’re talking about what PR looks like for wedding professionals, how to get your work featured, how to stand out in a competitive industry, and so much more. Think of this episode as your guide to all things PR.
OFD Consulting owner, Meghan Ely, CWIP (Certified Wedding Industry Professional), combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team’s publicity efforts are regularly honored by the Public Relations Society of America, and most recently, Meghan was named the NACE Speaker of the Year.
A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource, and SpecialEvents.com. Meghan currently serves as the 2022 International President for WIPA.
Topics We’re Covering in This Episode:
- What PR looks like for wedding professionals
- The difference between PR and advertising
- The return on investment in PR
- Why third-party credibility is so valuable
- Building your portfolio of events
- Establishing your expertise
- How to get featured in a competitive industry
- Figuring out your flex
- Why you need to know where your audience is consuming content
- Looking at your goals for PR
- How to make time in your schedule for PR
I hope this gets you thinking about how to make PR part of your strategic plan for your wedding business in the upcoming year. Remember, PR looks different for everyone, so if you think it’s not for you, maybe you just haven’t found what clicks for you yet.
If you need help creating a clear path for your business and you want to find out what it would be like to work with me, schedule a discovery call at jentaylorconsulting.com/services. I can’t wait to hear from you!
Resources Mentioned:
Follow @ofdconsulting on Instagram
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Where We Can Connect:
Recent Episodes:
Episode 30: How to Use Quarterly Days to Stay on Track for the Year
Episode 31: Set Yourself up for Success in 2023 With a Year-End Recap
Episode 32: Actionable Steps You Can Take Now to Prepare for the Upcoming Year
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