Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?
Repurposing content is going to make your marketing strategy a lot simpler and more manageable. It would be almost impossible to show up consistently on every social media platform with completely new content every time, but showing up is important! You don’t want to cut back on it.
In this episode, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people.
Amy is a copywriter, online marketing strategist, and founder of A18 Media. She helps coaches show up for their business with authority, consistency, and authenticity, all while making marketing fun again!
Topics We’re Covering in This Episode:
- How repurposing content works
- Why you should create a blog
- Turning your blog post into multiple social media posts
- What to look for in your content when you’re repurposing
- The value of repurposing video content
- Why it’s good to post the same thing in multiple places
- How to create a repurposing strategy
- Thinking of your posts as data collection
Don’t shy away from repurposing content because you’re afraid of repeating yourself too much. I fell into this trap for a long time only to learn that it’s exactly that: a trap. There might have been a time when reposting the same thing would have been too repetitive, but those days are long gone. With the amount of online content your audience is consuming every day, it’s easy for your posts to slip through the cracks! The more times they see them, the better.
I know how it feels to be overwhelmed as an entrepreneur in the wedding industry. If you’re looking for support and a group of people who totally get it, I invite you to join our Facebook group! It’s a place where you can ask for recommendations, get feedback, share your celebrations, and build meaningful relationships that will benefit you in your business. Go to www.facebook.com/groups/designyourbusinessjentaylor to join now.
Resources Mentioned:
Get Amy’s Ultimate Launch Checklist
Get Amy’s Repurposing Flowchart
Join the Copywriting Girls Club on Facebook
Listen to the Amy Leisner Show
Where We Can Connect:
Recent Episodes:
Episode 44: Everything You Need to Know About Client Experience
Episode 45: Setting and Managing Client Expectations with Renée Sabo
Episode 46: How to Create Visibility for Your Wedding Business
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