Business strategy that starts with the person running the business
Business Intuitive Coaching combines practical business strategy with intuition, Human Design, and operational thinking to help entrepreneurs build businesses around how they actually want to work, lead, and live.
Instead of starting with someone else’s formula for success, we start with you.
What do you want?
How do you naturally make decisions?
What gives you energy—and what consistently drains it?
What kind of business do you want to run?
What kind of life do you want that business to support?
Then we look at the business itself.
Your offers. Revenue. Clients. Systems. Schedule. Capacity. Team. Marketing. Leadership. Operations. Opportunities.
And we design the two to work together.
Because a business can be profitable and still be completely wrong for the person running it.

What Does a Business Intuitive Coach Do?
A Business Intuitive Coach helps you look beyond the question:
“What should I do?”
and start asking:
“What makes sense for me, my business, and the life I’m trying to create?”
Traditional business strategy often focuses primarily on external information: numbers, market conditions, business models, tactics, trends, and best practices.
Those things matter.
But they don’t tell the whole story.
Business Intuitive Coaching also considers your internal information—your instincts, energy, capacity, strengths, values, experience, and the signals you may already be receiving about what needs to change.
My approach brings four pieces together:
Human Design
Human Design gives us a framework for understanding how you’re naturally designed to make decisions, use your energy, communicate, lead, and recognize opportunities.
Intuition
Intuition helps us pay attention to what you already know but may have learned to ignore because it doesn’t match conventional business advice.
Strategy
Strategy helps us determine where you’re going, what deserves your attention, and which decisions are most likely to move you toward the business you actually want.
Systems
Systems turn those decisions into something sustainable by creating the structure, processes, boundaries, delegation, and operational support your business needs.
Human Design helps us understand you.
Intuition helps you hear yourself.
Strategy determines where you’re going.
Systems help the business support it.

Business Coach vs. Business Intuitive Coach
A traditional business coach may help you establish goals, create strategies, improve profitability, strengthen leadership, or grow your business.
A Business Intuitive Coach can work on those same things.
The difference is where we begin.
I don’t assume that the traditional version of growth is automatically your goal.
More revenue might be the answer.
But so might fewer offers.
A bigger team might be the answer.
Or you may want a simpler business with fewer moving parts.
You might want to scale.
You might want to work four days a week.
You might want more clients.
Or you might want fewer clients at a higher level of service.
The objective isn’t to build the biggest business possible.
It’s to intentionally design your version of a successful business.
Read more about this HERE
Who is Business Intuitive Coaching For?
Business Intuitive Coaching can be especially powerful for established entrepreneurs who have reached the point where traditional business advice no longer feels like enough.
You may recognize yourself here:
- Your business is successful, but maintaining it requires too much of you.
- You’re tired of being the person every decision depends on.
- You’ve outgrown your offers or business model.
- You want more space in your schedule.
- You’re questioning what growth actually means to you.
- You know something needs to change but can’t quite identify what.
- You’re tired of trying to force yourself into someone else’s business strategy.
- You want systems without creating a rigid business.
- You want to trust yourself more when making business decisions.
- You’re curious about Human Design and how it applies practically to your business.
- You want your business to support your life instead of constantly competing with it.
You don’t need to be in crisis.
Sometimes the business is working perfectly well.
You’ve simply outgrown the version you built.
How Human Design Fits Into Busienss Intuitive Coaching
Human Design isn’t your business plan.
And I don’t believe your chart should become another list of rules you’re expected to follow.
Instead, I use Human Design as another source of information.
It can help us explore questions such as:
How are you designed to make decisions?
How do you naturally use your energy?
Where might you be susceptible to outside pressure?
How do you communicate and lead?
What environments support you?
What patterns might explain why certain business strategies consistently feel difficult?
We combine those insights with your experience, goals, numbers, business model, and real-world circumstances.
Your Human Design informs the strategy. It doesn’t replace it.
What Does “Alignment” Actually Mean in Business?
Alignment is a word that gets used a lot.
To me, an aligned business isn’t one where everything feels easy.
It’s a business where the decisions you’ve made support what you say you want.
If you say freedom matters but you’ve built a business that requires you seven days a week, something isn’t aligned.
If you say you want to be the CEO but you’re still personally responsible for every operational detail, something isn’t aligned.
If you want deeper client relationships but your business model requires constantly acquiring hundreds of new customers, something may not be aligned.
Alignment is about reducing the gap between:
The business you say you want
and
the business you’ve actually built.
The Design Your Business Method™
Business Intuitive Coaching is the approach.
The Design Your Business Method™ is the framework I use to help turn that approach into action.
ALIGN
Define what you want from your business and understand how you’re uniquely designed to work, decide, and lead.
AUDIT
Look honestly at what’s working, what’s profitable, what’s draining you, and what you’ve outgrown.
ARCHITECT
Design the business model, offers, systems, schedule, operations, and support that can create what you want.
ACTIVATE
Turn your decisions into focused action and implement the changes that matter.
EXPAND
Grow intentionally through optimization, delegation, leadership, and opportunities that support your definition of success.
Align → Audit → Architect → Activate → Expand
You aren’t squeezing yourself into a business formula.
You’re designing the business around what you want it to make possible.
What Can Business Intuitive Coaching Help With?
We can use this approach to work through things like:
- Business model changes
- Offers and pricing
- Capacity and workload
- Revenue goals
- Systems and operations
- Delegation and hiring
- Leadership
- Decision-making
- Marketing direction
- Client experience
- Boundaries
- Schedule and work rhythms
- Growth opportunities
- Burnout and energy drains
- CEO responsibilities
- Creating more freedom from day-to-day operations
And sometimes the biggest question is simply:
What’s next?
You Don’t Need Another Formula
You’ve probably consumed enough business advice.
You know how to Google a strategy.
You can listen to another podcast, download another checklist, or buy another course.
The harder work is determining which advice actually belongs in your business.
That’s the work I want to do with you.
Not:
“Here’s how successful businesses are built.”
But:
“What does a successful business look like for you—and what needs to change to create it?”
Because there isn’t one right way to build a business.
There’s a right way to design yours.
Start With Your Business
If something about your business feels heavier, more complicated, or less fulfilling than it should, you don’t have to know the solution before we talk.
Start with a complimentary Business Audit.
We’ll look at where your business is today, what you want it to become, what’s working, and where there may be opportunities to redesign the way you’re doing business.

Fequently Asked Questions
What is Business Intuitive Coaching?
Business Intuitive Coaching combines practical business strategy with intuition, Human Design, and operational thinking. Instead of applying the same business formula to everyone, it considers the goals, strengths, energy, decision-making style, capacity, and desired lifestyle of the person running the business alongside traditional business factors such as revenue, offers, marketing, systems, and growth.
What does a Business Intuitive Coach do?
A Business Intuitive Coach helps business owners make decisions and design strategies that work for both the business and the person running it. This may include business models, offers, pricing, systems, capacity, leadership, marketing, delegation, or growth while also considering intuition, personal strengths, energy, and decision-making.
How is Business Intuitive Coaching different from traditional business coaching?
Both may address strategy, revenue, leadership, goals, systems, and growth. Business Intuitive Coaching adds another layer by considering the entrepreneur’s intuition, energy, capacity, Human Design, and desired lifestyle. Rather than assuming a particular version of growth is the goal, the process first defines what success actually looks like for that individual.
Do I need to know my Human Design?
No. You don’t need any previous knowledge of Human Design. When Human Design is relevant to our work, I’ll help you understand the parts of your chart that apply to the business question we’re exploring. The goal isn’t to become a Human Design expert. It’s to use the information practically.
Is Business Intuitive Coaching only for spiritual entrepreneurs?
No. Business Intuitive Coaching can be practical and strategic. You don’t have to identify as spiritual or make decisions based solely on intuition. My approach combines intuition and Human Design with business strategy, operational experience, systems, goals, and real-world business data.
Can Business Intuitive Coaching help with practical business problems?
Yes. The work can address practical challenges, including pricing, offers, workload, profitability, systems, hiring, delegation, client experience, leadership, capacity, marketing, and business-model decisions. Intuition and Human Design provide additional information; they don’t replace practical business strategy.
Can you use intuition and data together in business?
Yes—and I believe they can be stronger together. Data can tell you what’s happening in the business. Your experience and intuition can help you recognize context, patterns, opportunities, and whether a particular direction fits what you’re trying to create. Neither needs to cancel out the other.
How does Human Design help business owners?
Human Design can provide another framework for exploring how you naturally make decisions, use your energy, communicate, lead, and interact with opportunities and outside pressure. I use those insights alongside business data and strategy rather than treating Human Design as a set of rules for running a business.
Who is Business Intuitive Coaching best for?
My work is especially suited to established entrepreneurs who know their business can work but are questioning whether the way they’re currently running it still works for them. They may want to simplify, grow differently, create more freedom, improve systems, step further into leadership, or redesign a business they’ve outgrown.
How do I start working with Jen Taylor?
Start with the Business Audit. We’ll look at where your business is today, what you want it to become, what’s working, what’s feeling heavier than it should, and where the biggest opportunities for change may be. From there, we can determine whether a Human Design Business Reading, Business Mapping VIP, or ongoing coaching makes sense.

