During July, I am counting down the top five fan favorites. In the #4 spot is the chat with Amy Leisner about repurposing content!
Do you get overwhelmed trying to create content for all the platforms? If you do, are you repurposing the content you already have?
Repurposing content will simplify and streamline your marketing strategy. It would be almost impossible to consistently appear on every social media platform with completely new content every time, but showing up is important!
In this episode, Amy Leisner and I are teaching you how to show up more for your audience without burning out trying to create new content. You’ll learn how to take the content you already have and use it in multiple areas of your business to create more engagement and reach more people.
Amy is a copywriter, online marketing strategist, and founder of A18 Media. She helps coaches show up for their business with authority, consistency, and authenticity, all while making marketing fun again!
Topics We’re Covering in This Episode:
- How repurposing content works
- Why you should create a blog
- Turning your blog post into multiple social media posts
- What to look for in your content when you’re repurposing
- The value of repurposing video content
- Why it’s good to post the same thing in multiple places
- How to create a repurposing strategy
- Thinking of your posts as data collection
Don’t shy away from repurposing content because you’re afraid of repeating yourself too much. I fell into this trap for a long time only to learn that it’s exactly that: a trap. There might have been a time when reposting the same thing would have been too repetitive, but those days are long gone. With the amount of online content your audience is consuming every day, it’s easy for your posts to slip through the cracks! The more times they see them, the better.
Resources Mentioned:
Join the Copywriting Girls Club on Facebook
Listen to the Amy Leisner Show
Where We Can Connect:
Follow & Review on Apple Podcasts
Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
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