What’s a business without happy clients?
In this episode, we’re talking all about the client experience and your role as the chief experience officer (CXO) of your wedding business. What does a CXO do? I’m covering everything from onboarding and offboarding to email sequences and software in this bite-sized episode, so even if you’ve never heard the term “client experience” before, this episode will help you get started.
As well as covering the basics, I want to dig into some of the parts of the client experience that don’t often get talked about but are still really important.
If you’re looking for a guide to help you set up your client experience workflows, you’re in luck! This is the episode for you.
Topics We’re Covering in This Episode:
- The role of the chief experience officer
- Having a functional contact form on your website
- Putting a workflow in place to follow up when someone contacts you
- The value of email sequences
- How to outline boundaries and expectations with a new client
- Why you should make things clear, simple, and easy for your clients
- An example of an offboarding process
- How to gather marketing material from your clients
- Why structure makes your life easier
Streamlining the client experience makes your life easier as much as it makes your clients’ lives easier. When you have systems and workflows in place to move clients through the onboarding and offboarding processes, they become faster and easier for everyone.
I know how it feels to be overwhelmed as an entrepreneur in the wedding industry. If you’re looking for support and a group of people who totally get it, I invite you to join our Facebook group! It’s a place where you can ask for recommendations, get feedback, share your celebrations, and build meaningful relationships that will benefit you in your business. Go to www.facebook.com/groups/designyourbusinessjentaylor to join now.
Where We Can Connect:
Recent Episodes:
Episode 41: The Best Tech Apps for Wedding Businesses with Kevin Dennis
Episode 42: What is a Chief Systems Officer?
Episode 43: How to Get a “Heck Yes” in Sales with Carissa Woo
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
Leave A Comment