You’ve probably heard of auditing, but have you ever heard of a marketing audit?
In this episode, Amanda Zack is joining us to teach us all about what a marketing audit is, how to do one, and why they are important for you as a wedding business professional.
You know that I’m always rooting for the success of your business, which is why I’ve brought Amanda on for this episode. Don’t miss what she has to say, because it could change the game for your marketing strategy.
Amanda Zack is the owner of Lantern Room Creative, a boutique copywriting agency that specializes in brand messaging and digital marketing solutions for creatives and wedding professionals.
Topics We’re Covering in This Episode:
- What a marketing and branding audit is
- The importance of focusing on your messaging
- Why you need to do a marketing audit
- How often you should audit your marketing
- How to do your own audit
- Key things to look at when you’re doing an audit
- How to improve your messaging
- Being open to making mistakes
If you’re looking to step up your marketing, branding, and messaging, Amanda is your girl. I hope this episode inspires you to start an audit of your marketing so that you can see what you might need to change to keep up with the ever-evolving market in the wedding industry.
Creating a clear path for the success of your business takes accountability, and I’d love to provide that for you. From consulting for business operations to rediscovering your passion for your business, I can help. Head over to jentaylorconsulting.com/services to learn more about how I can be your strategic partner.
Resources Mentioned:
Visit the Lantern Room Creative Website
Follow @lanternroomcreative on Instagram
Follow Lantern Room Creative on Facebook
Follow Lantern Room Creative on LinkedIn
Where We Can Connect:
Recent Episodes:
Episode 45: Setting and Managing Client Expectations with Renée Sabo
Episode 46: How to Create Visibility for Your Wedding Business
Episode 47: Boost Your Marketing Strategy by Repurposing Content with Amy Leisner
Follow & Review:
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