Have you ever felt like a sleazy salesperson? It’s the worst, right?
In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time.
If you hate sales calls, this is going to be a game-changer for you and your wedding business.
For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, she’s guided hundreds of people toward making deeper connections, creating lasting impressions, and having friendlier, more lucrative transactions and conversations. Her pride and joy is her podcast, Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.
Topics We’re Covering in This Episode:
- Assumptions to avoid making about a couple you are selling to
- Questions to ask a prospective client
- How to make clients feel comfortable and respected
- Providing the information that clients need to make a decision
- The importance of preparation and listening skills
- How to prepare for a sales conversation
- The best phrase to use in sales
- How to differentiate yourself from competitors
- Leaning into objections instead of arguing
- How to follow up effectively after a sales call
I’m pretty sure none of us want to feel like sleazy salespeople, so let’s make a change! You don’t have to follow the script that everyone else is using. Create a different experience for yourself and your clients, and set yourself apart from your competitors who are still trying to trap people into sales.
Are you following my new Instagram account? Follow @design_your_wedding_business for more tips on how to run your business and lots of behind-the-scenes content from my life! Leave a comment or shoot me a message letting me know what you’re loving about the podcast right now. I can’t wait to hear from you!
Resources Mentioned:
Grab a free copy of Annie’s sales novella and workbook The Coach Who Would Not Sell at www.sellcoachsell.com—use the code JENSENTME to redeem!
Follow @anniepreneur on Instagram
Connect with Annie P. on LinkedIn
Listen to the Too Legitimate to Quit podcast
Where We Can Connect:
Recent Episodes:
Episode 58: How to Be the Cheif Operations Officer of Your Business
Episode 59: Getting Out of the Urgent
Episode 60: It’s Time to Work on Your Money
Episode 61: Make a Cash Flow Plan to Improve Your Finances with Michelle Loretta
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!

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