Why is it so important to develop a brand strategy?
A strong brand is critical for building connections with your customers. A successful brand strategy can help improve loyalty, drive brand awareness, create repeat customers, and inspire word-of-mouth marketing and referrals.
Jordan Kentris is joining me in this episode to teach you how to create a brand strategy for the wedding business you want. If you’re having a hard time nailing down your brand, or you feel like you’ve outgrown your brand but you’re not sure how to update it, this episode is packed with the information you need.
Jordan Kentris is the founder and owner of the boutique design firm A Good Day, which was created to serve planners and their eclectic couples with one-of-a-kind stationery that establishes a unique brand for each event. Jordan is a UX designer by trade and utilizes his experience to work with business owners on their branding. An innovator in the industry, he was recognized by BizBash as one of the Most Innovative People in 2020 and was a finalist for the NACE One Awards Innovator of the Year.
Topics We’re Covering in This Episode:
- What a brand strategy is
- The pieces that go into building a brand
- Defining your ideal client
- Assessing what is and isn’t working in your branding
- Why you should be researching your competitors
- How to get insight from existing clients
- Regularly tweaking your website and social media
- Turning down clients who aren’t the right fit
I don’t know about you, but after this episode, I’m going to be doing my own brand audit. Like Jordan says in the episode, updating your brand doesn’t have to be a huge, week-long project. There are small things that you can do right now to start getting your brand more in line with your vision and attracting the clients you’re looking for.
If you’re enjoying the podcast every week, it would mean the world to me if you could take a few minutes to leave a review on Apple and Spotify letting me and others know what you think! Your reviews help me reach new listeners and I love hearing from you!
Resources Mentioned:
Follow @agooddayinc on Instagram
Where We Can Connect:
Recent Episodes:
Episode 48: How to Do Your Own Marketing Audit with Amanda Zack
Episode 49: Be the Wedding Pro on Everyone’s Lips with Carin Hunt
Episode 50: Using TikTok & Reels to Grow Your Business with Meagan Culkin
Follow & Review:
Are you following the Design Your Wedding Business podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes. I would also appreciate it if you would leave me a review on Apple and Spotify! I read each of them, and they help me make sure I am providing the content that you love to hear!
Leave A Comment